Please join us for the 7th Annual Agency Growth Conference
March 25-26, 2020
Franklin Marriott Cool Springs
The Agency Growth Conference is our Spring event that focuses on furthering member education on industry topics including technology, marketing, sales, E&O and best practices. We feature different education tracks, a trade show, receptions and general sessions featuring keynotes from well-known industry speakers. Join us and gain coveted knowledge to grow your agency!
WEDNESDAY, MARCH 25
1-2 pm Registration
2-4 pm Welcome and Opening Keynote, “The Art & Science of Prospecting Success” led by special guest Frank Cox of Marshberry. Cox has previously worked as a sales leader at USI and HUB and has over ten years of experience in insurance sales, leadership development training/coaching/mentorship, public speaking, sales training, and senior executive management. He will discuss ways to develop a successful system for prospecting clients, and how to best implement that system.
4-6 pm Tradeshow and Vendor Reception with over 30 carriers, wholesale brokers, and other vendors
6-8 pm Young Agents Reception presented by Penn National Insurance, Tin Roof 2
THURSDAY, MARCH 26
7:30-9 am Registration
8-9 am Track 1: “Marketing to Your Niche” Zach Emly, InBuzz Group. This session will discuss reaching your
"ideal" client through marketing strategies and goal development. How do you build a marketing plan around your
niche? What are the new techniques
available to "laser target" the prospects
you want to reach? Emly will help you
form a plan.
8-9 am Track 2: “Agency Tech Stack” Seth Nagle, ePayPolicy. This session will discuss the technology your agency needs to operate at its
most efficient. What are the programs,
apps and features that can help streamline your workflow? You'll find out about
many of them in this session.
8-11 am Track 3: “E&O Best Practices: Ex-dates, Lies and Videotape” Ashley Gold, J.D., Stephen Holmes, CPCU, CIC, CISR & Richard Lund, J.D. This session will discuss best practices
to lower your agency's E&O exposure
as told through examples from famous
movie and television story lines.
9:10-10:10 am Track 1: “Building Out Your Agency's Sales Engine” Chris Turley, ProScout Business Development. This session will discuss the process of
developing a prospect funnel for your
insurance agency; specifically, the niche
in which your agency serves. Turley will
also drill down into the three specific
areas within the marketing and business
development funnel that are each necessary in developing a pipeline of solid
9:10-10:10 am Track 2: “Data Driven Agencies” Carey Wallace, IntellAgents. This session will discuss how the data
behind your agency and those in its market space can give you insights that will
improve sales, productivity, goal setting
and agency operations. Learn how to
make your data work for you.
10:20-11:20 am Track 1: "An Introduction to Writing Business in Captives" Michael Corbett, Tennessee Department of Commerce & Insurance. This session will discuss how agents
can guide their clients through the opportunities, challenges and special requirements of writing their business in
a captive insurance program. From the
information you need to determine suitability to what you need to form the legal
10:20-11:20 am Track 2: “Agency Online Content: Where do You Start?” Austin Hansen, Titan Web Marketing. This session will discuss how you can
begin to develop a strategy for online
content. Learn the mix of what, when,
where and how of posting and how to
determine your goals and ROI.
11:30 am-1 pm Lunch and Closing Keynote, “From Valuation to Perpetuation” with special guest Carey Wallace of IntellAgents and Insurors CEO Ashley Gold. Wallace and Gold will discuss valuation of agencies, how to approach perpetuation, and how analyzing agency data can make these conversations much easier. They'll also dive into how your agency can build reports to compare your numbers with agencies in your region, size or segment of business.