National Branding and Advertising Initiative for Independent Agents
Trusted ChoiceSM is a consumer marketing brand developed by IIABA and its company partners in response to extensive consumer research about the position of independent agents and brokers in the marketplace.
Trusted Choice was created because there is a critical need to differentiate your value-added to consumers and to dispel the notion that agents are merely "middlemen." Trusted ChoiceSM does that more effectively than anything else. By signing the Pledge of Performance, your agency will receive:
Consumer-tested brand and collateral materials
National advertising and public relations exposure