Trusted Choice^SM is a consumer marketing brand developed by IIABA and its company partners in response to extensive consumer research about the position of independent agents and brokers in the marketplace.

Trusted Choice was created because there is a critical need to differentiate your value-added to consumers and to dispel the notion that agents are merely "middlemen." Trusted Choice^SM does that more effectively than anything else. By signing the Pledge of Performance, your agency will receive:

• Consumer-tested brand and collateral materials
• National advertising and public relations exposure
• Local advertising and public relations support
• Eligibility for the Marketing Reimbursement Program
• Agency Locator with qualified leads
• Automatically updated onsumer content for your website

More Questions?

www.trustedchoice.com/agents